“You can’t help but smile when someone offers you a flower!” says the Fragrance Foundation, as the organization prepares to participate in Fashion’s Night Out. The event will take place in New York City on Friday, September 10.

Continuing its “One Drop Changes Everything” campaign theme to encourage consumers to enjoy fragrance, the Fragrance Foundation is sponsoring four colorful and fragrant flower stands strategically located near key retailers in midtown.

Passersby will be offered a flower of their choice and encouraged to sample a corresponding fragrance at a nearby retailer. Flower attendants will wear colorful, logo’d t-shirts and the flower stands will be decorated with the “One Drop Changes Everything” logo.

The Flower Stand locations, starting at 6:30 pm, will be at:
Fifth Avenue at 49th Street
Fifth Avenue at 50th Street
Madison Avenue at 57th Street
34th Street / Herald Square